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NEWS
Strategic Product Management
training for Planners and
Marketers Training
Dates: 23
– 26 Feb 2009
Location:
The Chancery Hotel, Lavelle
Road, Bangalore-560 001 .
Product Management
Training Program Overview
A comprehensive four-day product
management training program
covering the entire product
management lifecycle. Strategic
Product Management training
for Planners and Marketers
Training will make
you dramatically more effective
and give you the knowledge,
skills, and tools and to be
more productive at your job.
Strategic Product
Management training for Planners
and Marketers Training
is the most practical and
effective training course
available, and is used by
product management professionals
worldwide. The training provides
product managers and product
marketers with a thorough,
in-depth and applicable methodology
that handles every phase of
the product management lifecycle.
This training is ideal for
new, intermediate and senior
individuals who want to learn
and apply the Product Manager's
Toolkit™ (PMTK) methodology.
The courses are highly practical
and interactive, and include
real-world examples and exercises
to ensure the students gain
a solid understanding of the
material. Strategic
Product Management training
for Planners and Marketers
Training covers all
of the PMTK templates and
methodology so that upon course
completion the attendees will
have the necessary knowledge,
skills, and tools to be more
efficient at their job.
Course facilitator:
Gabriel Steinhardt, Managing
Director, Blackblot, a recognized
international high-tech product
management expert, author,
lecturer and developer of
practical tools and methodologies
that increase product managers'
productivity.
A marketing and information
systems MBA with over a decade
of experience in product management
in the computer software and
hardware industry, Gabriel
has assumed diverse leadership
roles with major corporations
and start-ups in marketing,
product management and technical
undertakings.
Gabriel created the highly
successful “Blackblot
Product Manager’s Toolkit™”
(PMTK), designed Blackblot’s
entire product management
training program, wrote the
“Blackblot Product
Management Professional™”
(BPMP) certification program,
and pioneered the original
“Pragmatic Marketing®
Certified Practitioner”
certification program
BizMap Consulting offers three
training tracks (please select
one option):
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Course
Title |
Content |
Date |
Strategic Product
Manager track |
Strategic Product Management
(SPM)
Procedural Requirements
Management (PRM)
Business and Market Planning
(BMP).
|
23, 24, 25 & 26 Feb
2009 |
Strategic Product
Management for
Planners |
Strategic Product Management
(SPM)
Procedural Requirements
Management (PRM).
|
23, 24, 25 Feb 2009 |
Strategic Product
Management for
Marketers |
Strategic Product Management
(SPM)
Business and Market Planning
(BMP). |
23,24 & 26 Feb 2009 |
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Strategic
Product Management™
(SPM)
This training module
provides attendees
with the knowledge,
skills and tools
to effectively plan
and market technology
products and services.
Product management
is a domain that
holds two disciplines:
product marketing
and product planning.
Accordingly, this
seminar is based
on the Product Manager’s
Toolkit™ (PMTK)
and PMTK Action
Model - a comprehensive
set of product planning
and product marketing
work templates,
and accompanying
process methodology,
that illustrate
notable best practices
and processes (used
by top technology
companies) to create
successful market-driven
products.
Procedural
Requirements Management™
(PRM)
This training module
provides attendees
with the knowledge,
skills and tools
to effectively identify
and articulate market
requirements. Ambiguous
market requirements
lead to flawed products
and dissatisfied
customers, but well-defined
market requirements
are the basis for
a smooth development
process and marketplace
success. This seminar
demonstrates effective
practices that clearly
identify and articulate
market requirements.
The outcome is a
whole Market Requirements
Document (MRD) that
represents an intelligent
commitment to customers.
Business
and Market Planning™
(BMP)
This training module
provides attendees
with the knowledge,
skills and tools
to effectively contribute
to business and
market planning
activities. Companies
operate in dynamic
and complex environments
that impact their
ability to be profitable.
Consequently, it
only makes sense
to preplan the direction
of a business so
that the products
and services it
provides meet the
overall business
objectives. This
seminar explores
key concepts and
processes used in
formulating plans
that evaluate market
opportunities and
shape the resulting
marketing efforts;
i.e., business cases
and marketing plans.
All seminar
attendees shall
receive:
• Printed
seminar slides booklet,
laminated seminar
action plan, free
membership in the
Blackblot Alumni
career networking
group, and printed
and digital copies
of the official
course certificate
of completion.
• Strategic
Product Management™
seminar attendees
also receive: free
printed and digital
(CD) copies of “Blackblot
Product Manager’s
Toolkit™”
(PMTK), lifetime
free and unlimited
updates and upgrades
to Blackblot PMTK,
and a one-time free
registration to
each of the available
Blackblot Product
Management Professional™
(BPMP) certification
tests.
Logistics
• The
training room is
air-conditioned
so please bring
a jacket or light
wrap in case the
room temperature
is below your comfort
level.
• Please
contact us should
you require special
services, facilities
or dietary considerations
(vegetarian or otherwise)
to support your
attendance.
• Classes
officially run from
9:00am until 6:00pm.
Breakfast is served
from 8:30am. Please
be on time.
Seminar
Fee
Tuition is due two-weeks
prior to the training
and includes a complete
set of training
materials, continental
breakfast and lunch.
*Service
Tax 12.36% extra
How to register:
Please contact
us at info@bizmapconsulting.com
or call +91
988 037 7243
for more details.
For more details,
please visit www.bizmapconsulting.com
.
Limited
seating is available
so please book your
place in advance.
Register
before Jan 15th
and win a surprise
gift!! |
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