RESOURCES

More than ever, companies today cannot afford to make mistakes while developing, launching and supporting their products. The cost of developing the wrong product means a huge waste of resources, time and letting the competition overtake you, thus resulting in destruction of shareholder value. Yet, the technology world has seen many products driven by internal stakeholders rather than market drivers. This is the perfect recipe for disaster.

We’ll examine both strategic and tactical product management responsibilities and the interdepartmental relationships that need to be understood to ensure effective product development and delivery. The workshop takeaways will include understanding by whom and how product decisions should be made, what kinds of methods and tools can be used to ensure sound business justifications, and how to involve all relevant stakeholders in the product lifecycle process.

Download the evaluation templates here