PUBLIC TRAINING


Strategic Product Management training for Planners and Marketers Training

Learn to be more strategic in the planning, developing and marketing of your new and existing products.

Product Management is a key business function in every company’s success. Yet the definition of what a Product Manager is and what they are responsible for is often not clearly understood. This can lead the Product Manager to spend time on a multitude of tactical activities that impact their ability to focus on identifying strategic opportunities for delivering business growth and customer value.

Our course provides clear definitions of the roles within the Product Management team, their specific objectives and deliverables, and how they interact effectively. We will also train you in a specific Product Management methodology that will help you concentrate on the activities that really count, like getting to know your customers and converting their problems into creative solutions that stand out from your competitors.


Key Learning Objectives
•     Understand the different roles in Product Management
•     Understand ‘Market-Driven’ Product delivery strategies
•     Learn how to identify valid market opportunities that deliver value to the customer and profit to the business
•     Develop marketing messages that describe differentiation and value to the customer.
•     Use 30+ templates in the Product Managers Toolkit to prepare documents such as the:
•     Competitor Analysis
•     Product Comparisons
•     Use Case descriptions
•     A compelling Business Case
•     A Market Requirements Document

When and where are the next sessions?
Bangalore : 23rd – 27th November 2009

To receive more information, please call +91 9880377243 or mail info@bizmapconsulting.com

Courses
There are three courses available: